Advertising is selling Twinkies to adults.
Donald R. Vance
This category contains anything and everything you might want
to know about advertising, including advertising companies,
employment, event planning, and humor.
Home page of the Advertising Council, a private non-profit
corporation conducting public service advertising campaigns.
Contains a list of public service advertising campaigns as well
as a calendar of events.
http://www.geocities.com/WallStreet/3584/
An extensive index of resources for advertisers. Includes
associations, awards and festivals, conferences, books,
advertising for children, ad critique, Web hot sites, and more.
If you're bored, you can find links to brands, media, marketing,
magazines and publications, and so on.
Addresses fundamental questions people have about advertising:
is advertising misleading; does it make people buy things they
don't need; does anyone in the advertising industry have ethics?
Includes information on the visiting professor and ambassador
programs as well as educational materials.
http://www.webcom.com/~lewrose/home.html
Read the text of three important documents related to
advertising law. Includes relevant articles, FTC literature,
testimony and speeches, other sites, and more. Also links to a
discussion forum.
ftp://ftp.sunet.se/pub/pictures/advertisments/
A site containing pictures from some of the most well-known ad
campaigns. For example, a picture from the Absolut Vodka campaign
featuring the Brooklyn bridge can be found here.
http://www.commercepark.com/AAAA/index.html
The trade association representing the American advertising
business. Encompasses management, media, print and broadcast
production, secondary research on advertising and marketing,
international advertising and more. Includes an update of the
Washington scene. Many AAAA members small sized companies.
http://www.commercepark.com/AAAA/bc/
The quarterly newsletter of the American Association of
Advertising Agencies (AAAA). Online issues date from current to
April, 1995. Pointers and chat room news constantly updated.
Links to AAAA home page.
http://www.bbb.org/advertising/index.html
Arm of the Better Business Bureau which promotes honest
advertising. Contains information pertaining to local advertising
review programs, national advertising review programs, including
the National Advertising Division (NAD), and the Children's
Advertising Review Unit (CARU).
Advertising bureau for the yachting market. Represents
magazines including business to business, consumer, and the
Internet.
http://www.bbb.org/advertising/childrensMonitor.html
The arm of the Better Business Bureau that handles
inappropriate and misleading advertising, and advertising to
children ages 12 and under. Contains lists of supporters,
academic advisors, and business advisors. Also includes
self-regulatory guidelines and a parent's guide.
http://www.pbs.org/pov/totk/dissect.html
Developed by the Center for Media Literacy, to teach you on
the points of critiquing presidential election ads. Tells you who
the target audience is, what the ad is trying to sell, how the ad
sells, what facts it uses, and so on. Also contains "P.O.V.
(Point Of View)" interactive.
Enforces a number of federal anti-trust and consumer
protection laws. Contains several new articles (including
scholarship scams), news releases, commission actions, speeches,
conferences, hearings, and workshops. Also links to FTC consumer
line and business line.
http://www.envirolink.org/mcspotlight/home.html
A critical response to McDonald's $1.8 billion in annual
advertising. Includes information on various lawsuits, issues
related to their business practices, their censorship strategy
and other insights on their company, campaigns against McDonald's
and other multi-nationals, and much more. Includes a debate room
as well.
A national nonprofit trade association which focuses on trade
allowance programs. Site contains a new, live chat line, services
for members, a directory of resources, and a glossary of terms.
http://www.utexas.edu/coc/adv/world/
A directory of marketing communications for students,
teachers, and professionals. The extensive index goes from A to W
and includes account planning, direct advertising, event
planning, social marketing, student interest, and much more.
Helps you to generate more business from your Yellow Pages ad
by giving it a makeover. Includes eye-catching samples of some of
their work.
Specializes in recruitment advertising and human resource
connections. Services include direct mail, broadcast campaigns,
collateral design, referral programs, and even a presence on the
Internet. Several interactive features, including an "HR
Plaza" and the "Career Mosaic."
An advertising agency that caters to a high-tech clientele.
You can view a portfolio of their works, a list of clients, and
so on.
This is the Homepage of the "Online Ad Agency."
Information on consulting includes various articles written by
Larry Chase. Subscribe to the e-journal, Web Digest for Marketers.
http://www.designproductions.com/
This Canadian-based agency specializes in advertising,
marketing, printing, Web page design, photography, multi-media,
digital imaging, and 3D rendering. Can download free software.
Will offer you a free presentation of the work they'd do for you.
The services of this full service advertising agency include
public relations, database marketing, database management, and
direct mail. Specializes in "branding applications,"
Internet-based applications that help companies increase their
brand equity. Has won many awards for its work.
http://www.saatchibuscomm.com/
Focuses on integrating worldwide business communications.
Other services include print, broadcast, collateral, Yellow Pages
and direct. Much of their work for clients can be viewed here.
ftp://users.aol.com/scides/home/index.html
The home page for a firm specializing in advertising and
design.
http://www.accipiter.com/Products/index.html#TOP
A product enabling Web site managers to perform targeted
advertising as well as keep track of visitors to their sites.
Includes an overview of the product and a live demo. There are
also sample reports (publishers, visitors, and demographics).
Displays randomly rotating banner ads hyperlinked to
advertiser's Web sites. Sites are searchable. Sites which use Ad
Juggler are listed. Also contains, statistics, technical
information, and ordering information.
Links to: media software, market segments, news service, a
research monitor, rates, dates, and data, media guru, ad talk, ad
jobs, and more. Many of these sites require membership which is
free.
http://1second.com/1america.htm
Enables you to submit your ad to this site for free. Ads
cover: advertising, arts and antiques, auctions, automotive,
business opportunities, real estate, travel, employment, work at
home, and so on.
Contains listings, current resumes, home page links of
advertising professionals. For freelancers, photographers,
illustrators, art studio personnel, graphic designers, account
services, media, research, financial, and human resources, and
others. Includes an application for new members, an edit mode,
and a way to search for individuals, ad agencies, and
advertisers. A secure server site.
http://math-www.uni-paderborn.de/~axel/BL/blacklist.html
A list of those who have misused the Internet (junk e-mail and
use groups) for advertising. Describes who gets on the list and
for how long, the philosophy behind the list, spamming, ways of
dealing with commercial junk, and so on. Updated regularly.
http://www.commercepark.com/AAAA/bc/casie/guide.html
This paper is the result of a joint venture of the Association
of National Advertisers, Inc., and the American Association of
Advertising Agencies. Provides guidelines on the control of
interactive media with regard to cyberspace and television.
Includes a bibliography.
http://www.texoma.com/donrey/classified/newspaper/advertising/
Feel that newspaper advertising is still the best way of
securing clients. Place ads in 55 papers. Both for Netscape and
AOL users. Can also used ad to sell personal items and homes.
Includes rates, markets, circulation by city, map of markets, and
so on.
http://techweb.cmp.com/ia/iad_web_/
An online magazine designed to enhance commerce over the Web.
Particularly for the Information Technology (IT) specialist. Many
important links and articles. Contains a searchable archives.
Measurement tool describes the Web in terms of: market
(demographics, usage patterns, and so on); segments (e-commerce,
Intranets, and so on); tools (servers, software, and so on.); and
other resources (FAQs, glossary, links, and so on.).
An Internet advertising network that will provide Web
advertising tools and products. Also tells you how to secure a
place on some of the most highly visible sites.
http://www.goodnet.com/~ej77486/linkmeu.htm
This site gives you access to over 300 sites that will in turn
provide access to yours. Includes reciprocal text links,
reciprocal banner links, and free Web pages.
On this page, you actually let the commercials come to you.
You create a personalized box and the promotional offers and
electronic advertising that matches your interests comes your
way. Points are accrued as you read the mail, and you can
exchange them for an award.
http://www.voyager.net/adv/internet-advertising-guide.html
This is a resource for those wishing to use the Internet as an
advertising medium. "Advertising Primer" contains
several e-zines as well as an online advertising discussion list.
Other sections include unique Internet advertising formats, Web
measurement, Internet advertising networking, and a discussion of
search engines.
http://www2000.ogsm.vanderbilt.edu/
A project at Vanderbilt University devoted to studying the
marketing implications of the World Wide Web and other computer
media environments. Contains debate, papers, newsworthy items,
courses, and site stats. Includes several interactive sessions.
http://www.naa.org/news/webcount.html
This site tracks audience and advertising on the Web. Includes
reports on meetings such as the Internet Advertising Bureau; and
links to articles such as "Do Web sites that sell
advertising really need third-party audits?" Also includes
numerous resources on counting, auditing, tracking, analyzing,
and other business transactions.
http://www.acme.com/ad_brokers/
This person evaluates Web brokers, middlemen between
advertisers and page providers. Among those reviewed are Burst!
Media, Commonwealth, DoubleClick, eAds, Narrowcast Media,
Internet Banner Network, WebConnect, and Webvertising.
http://www.photolabels.com/betterbanners.shtml
Provides numerous articles on banner design and banner
advertising. Plenty of banner samples. Also contains list of link
swapping sites.
http://www.nationjob.com/media
You can search for jobs in advertising and media by location,
position type, salary, and key-word. The "P.J. Scout"
can locate jobs of interest and mail them to you each week. For
both employers and job seekers.
Developed by the Bernard Hodes advertising agency, this is an
interactive job search tool. You can post your own resumes, look
at others, participate in online job fairs, examine a career
resource center, and read about entry-level opportunities for
college students.
This site focuses on marketing jobs and is both for employers
and job seekers. For the former, you can post a job and search a
resume database. For the latter, search the marketing
classifieds, e-mail the marketing classifieds your resume, and
examine company profiles.
http://members.aol.com/cmjobline/knjent.htm
This is for people looking for advertising, graphic arts,
public relations, graphic arts, and communications positions in
the Seattle area. For both job seekers and employers.
http://www.dmworld.com/datacards/dminfo.html
Contains links to the DM World Job Center; mailing lists and
databases; professional listings; a library which includes, news,
articles, and glossaries; and a DM calendar of events. There are
also connection to current news headlines.
Almost all airlines with Web pages are found here. Lists
passenger carriers, cargo carriers, aviation organizations,
airline stock quotes, usenet groups, and more. Also informs you
of best fares and schedules. You can receive e-mails whenever
this page is updated.
Provides links to more than 10,000 hotels on the Web. Hotels
all over the world (except Antarctica), including hotel chains. A
clickable world map is provided for your convenience. You can add
your hotel and Web page too.
A site that provides information on all kinds of events from
business (trade shows, symposia, and so on) to recreation/leisure
(festivals, carnivals, and so on). Organizers and visitors can
link with each other. Also enables you to add your own event,
absolutely free.
Time spent in the advertising business seems to create a permanent deformity like the Chinese habit of foot-binding.
Dean Acheson
http://www.zeldman.com/ad.html
One of the first things you see is a Beetles bus poster with a
portrait of the members of the band and a slogan that reads
"They said it would take three more bullets." Come to
this site to view this and other advertising miscues that,
fortunately, never got out of the drawing room.
http://omni.cc.purdue.edu/~royald/absurd.htm
An extremely funny collection of ads that wound up on this
guy's pet peeves list. They include "Clown Toilet
Brush," "Mr. Tasty," the Mystery Spot,"
"Mary's Moo Moos," "Frightening Stew Lady,"
"Gargoyle Puppet," and more.
http://www.dnai.com/~sharrow/parody.html
Take a break and click over to this site of advertising humor. Each of these is a parody of an "ad from Hell"—one that you're just itching to poke fun at. From "Marlboro" to the "Gap," you'll be sure to find it here. You can submit your own ad if you dare.
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